The below is an extract from the new intelligence report on How to Embed CR into Management Processes. To get further insight, stats and an overview of the report download the free selected findings on the right-hand side.
Executive summary extract...
This report provides a handbook for professionals in the business of corporate responsibility: the what, why, who and how of making business more responsive and responsible, delivering both values and value. Corporate responsibility (CR) is no longer a nice idea for lifestyle businesses – it is a pathway to resilience, talent development, product and service innovation, and business future-proofing.
In Part A – embedding activities, we look at the core activities associated with developing and implementing corporate responsibility. Each chapter addresses a distinct set of embedding activities, with practical tips on getting started, and perspectives from leading companies on their experiences.
Embedding CR in business demands a thoughtful process to ensure CR awareness, tools and thinking are present and active in normal company operations, and not a bolt-on or afterthought. The main CR-related activities we cover are:
Identifying the issues - Recognising what CR means for your company; identifying material issues most relevant to your business, your stakeholders and your impacts.
Engaging with stakeholders - Getting to know and understand the people – including employees, neighbours, customers, suppliers, markets and thought leaders – who have an impact on your business and an interest in corporate responsibility.
Making the business case - Uncovering the ways in which CR can help deliver business value, through risk reduction and opportunity creation.
Goals and targets - Making clear performance commitments, and working out how you will measure progress.
Your road map - Developing a plan with a defined timeline to help your business achieve its corporate responsibility – and business – goals.
Internal processes - Using systems, practices, standards and behaviours to meet your goals.
Communication - Communicating throughout the embedding process, to create a shared understanding and build awareness.
In Part B – the case studies, we explore a handful of leading companies whose CR experiences demonstrate what works best, how value can be added from CR, and how to make the most of a good CR programme…
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